Report profiles Novus Hi-Tech’s India-built physical AI platform as the country enters a projected $100 billion global market.
Business Standard has featured Novus Hi-Tech in a report profiling India’s emerging position in the global physical AI robotics market. The article, published on August 17, 2026, positions Novus Hi-Tech as one of the key Indian companies developing physical AI-powered industrial robots for domestic and export markets.
The report highlights a market opportunity projected to cross USD 100 billion by 2030, driven by global demand for trusted alternatives to Chinese suppliers and the recent US ban on imports of humanoids and quadruped robots from China on security grounds. Many countries are pursuing a “China plus one” strategy and seeking alternative trusted suppliers for advanced robotics, and India is emerging as a credible option despite higher production costs.
Speaking about Novus Hi-Tech’s approach to Physical AI, Anuj Kapuria, Founder, Novus Hi-Tech, said:
It’s a new market and China might be ahead but does not dominate it like it does in drones or electric vehicle (EV) batteries. It is simply too early for anyone to have a durable lead.
Novus Hi-Tech is currently developing humanoids and quadruped robots for industrial deployment, with pilot programs scheduled to begin shortly. The company’s differentiation, as outlined in the report, centers on its India-built physical AI software stack.
At the core of everything we build is our own physical AI platform: the perception, navigation, and decision-making software that is built entirely in India, Kapuria told Business Standard.
The approach reflects Novus Hi-Tech’s focus on developing the intelligence layer behind autonomous machines, with core capabilities spanning perception, navigation and decision-making. While hardware components remain dependent on global supply chains anchored in China, the durable competitive advantage in physical AI lies in the software layer, where Indian companies can build lasting differentiation through proprietary perception, navigation, and decision-making systems.
The company’s positioning builds on more than a decade of deployment experience across Indian industry. Novus Hi-Tech has deployed over 1,400 robots at leading enterprises including Volvo Eicher, Daimler BharatBenz, Asian Paints, John Deere, ACG, and Nayara Energy. Its systems have logged over 10 million kilometers of autonomous navigation, and the company holds more than 150 patents across robotics, perception, and autonomy.
The full Business Standard report is available at business-standard.com.
About Novus Hi-Tech
Novus Hi-Tech is an Indian manufacturer of autonomous mobile robots (AMRs), autonomous guided vehicles (AGVs), autonomous forklifts, ADAS and DMS fleet safety systems, and solar PV manufacturing automation. Serving customers across India, Southeast Asia, the Middle East, and North America, Novus Hi-Tech combines a proprietary physical AI platform with proven industrial hardware to deliver production-ready automation at scale. With 1,400+ robots deployed, 150+ patents, 10 million+ kilometers of autonomous navigation, and 100+ enterprise customers, Novus Hi-Tech serves as a trusted automation partner to global manufacturers.
For more information, visit novushitech.com.
