ADAS- Advanced Driver Assistance Systems for OEMs

Crafting the Future of Mobility - safe, sustainable and exciting

    As the industry shifts gears, Novus Hi-Tech is pioneering collaborative efforts with our valued customers and partners to revolutionize mobility through autonomous, connected and electronics solutions. Our unwavering commitment to domain-specific and software expertise lies at the core of everything we do.
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    Smart Mobility for Passenger Vehicles

    Elevating OEMs with Smart, Safe Mobility Solutions

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    Smart Mobility for Commercial Vehicles

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    DMS: Driver Monitoring Systems

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    In Cabin Monitoring System

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    External Perception System

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    ADAS: Advanced Driver Assistance Systems

    Empowering Safer Roads and Smarter Mobility

    Turning 24x7 Lights-Out Production into Reality with Smart Fleet Management.

    Autonomous

    AUTONOMOUS VEHICLE

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    AUTONOMOUS EMERGENCY BRAKE

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    ADAS- Advanced Driver Assistance Systems

    Connected

    AIS-140 System

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    Two way voice communication

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    Fleet Management System

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    Electronics

    DIGITAL CLUSTERS

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    2 WHEELER

    3 WHEELER

    4 WHEELER

    MOTOR DRIVERS

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    DC-DC Converters

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    DC Input48V O/P 3W to 800W

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    Resources

    FAQ's

    What is ADAS and why is it important for OEMs?
    ADAS stands for Advanced Driver Assistance Systems — a suite of sensors and software that helps vehicles perceive their surroundings and assist the driver in real time. These systems are important for OEMs because they directly increase vehicle safety, reduce accident rates, and meet evolving global safety standards. For manufacturers, offering ADAS is no longer a luxury — it’s becoming a basic expectation for modern vehicles.
    How do Novus ADAS solutions improve vehicle safety?
    Novus ADAS improves safety by giving drivers smart warnings and automated assistance before human reaction time kicks in. The system watches the road for potential hazards — like merging traffic, sudden stops, lane departures, or pedestrians — and alerts the driver early. This extra layer of awareness helps drivers respond quicker and make safer decisions, reducing collisions and near-miss incidents.
    Can Novus ADAS integrate with existing OEM systems?
    Yes — Novus ADAS is built to work alongside existing vehicle architectures. Whether a vehicle already has basic sensors, CAN bus communication, or fleet telematics systems, Novus solutions can be integrated without major redesigns. This makes it practical for OEMs to upgrade older platforms with advanced safety features without starting from scratch.
    What driver assistance features does Novus ADAS support?
    Novus ADAS supports a suite of key driver assistance features, including: ● Forward Collision Warning ● Lane Departure Warning ● Pedestrian and Object Detection ● Blind Spot Alert ● Adaptive Cruise Assistance ● Traffic Sign Recognition These features help drivers stay aware of their surroundings, adapt to changing traffic conditions, and avoid dangerous situations before they escalate.
    How does Novus ADAS help reduce accident risks?
    Novus ADAS reduces accident risks by acting as a second pair of eyes on the road. Its sensors and algorithms constantly monitor driving conditions and the environment. When it detects something risky — like a car suddenly stopping ahead or the vehicle drifting out of its lane — it warns the driver early. In some configurations, it can also intervene directly to assist braking or steering. This split-second awareness helps avoid crashes that human drivers might otherwise miss.
    Can ADAS solutions be customized for different vehicle platforms?
    Absolutely. Novus ADAS solutions are modular and adaptable, so they can be tuned for different vehicle types — from light commercial vehicles to heavy trucks. Depending on the platform, Novus can optimize sensors, software thresholds, and alert patterns to suit the vehicle’s weight, use case, and performance needs. That means OEMs get a tailored safety solution rather than a one-size-fits-all product.